25May

Radio Silence

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Business etiquette, civilty, customer loyalty, marketing, networking

Like any entrepreneur, I have faced rejection and it has come in many forms. Sometimes it’s a flat-out “thank you but we’re not interested,” in a phone call. Sometimes a week after my proposal is sent via email or snail mail, an email arrives with a short reply thanking me for submitting my proposal but […]

07Mar

Need more clients? Start with the ones you already have.

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customer loyalty, email marketing, text message marketing

Your current clients are your most valuable marketing assets. Don’t let them fly away. Even if you sell one product without the expectation of selling it again to the same person (think a new roof, a wedding dress or a life insurance policy), a customer is still an asset unless you let the relationship die. […]

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