22Jun

Don’t Fall for These Common Email Marketing Misconceptions

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NOTE: The following is borrowed (with permission of course) from Constant Contact®.  As a Constant Constant Contact Solution Provider®, I am given the opportunity to share their knowledge base with my readers.  If you’re using email marketing, you already know it’s a valuable tool to stay connected with your customers and generate new opportunities for […]
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24Oct

A checklist to keep your business’s digital assets secure

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  • Digital Assets, Passwords, Website Security
Your business’s online properties are just that, possessions that you own.  Your website and domain, Facebook page, Blog, social profiles, directory listings, advertising accounts and apps are all digital assets.  No matter if you created them yourself or had a marketing, website or SEO professional design or register them for you, they belong to you. It’s important […]
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04Jun

Nancy Suchoff Speaking about Marketing Strategy at Cannabis Trade Show in Miami

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Excited to announce Speaking Engagement on Marketing and Advertising at the MEDICINAL ACCESS Summit in Miami on November 11, 2017. Topic: Branding and Marketing for Entrepreneurs. Those interested in applying for a medical marijuana license, opening a dispensary, growing medical cannabis or the many other businesses associated with this new industry in Florida should sign […]
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12May

♫♪ It’s the latest, it’s the greatest, it’s the library ♫♪

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  • marketing, networking, online research, resources
A Lean In Circle is a group of professional business women who meet monthly to learn and grow together. The meeting I attend is held at my local Boca Raton branch of the Palm Beach County Library. This month’s meeting was facilitated by one of their amazing research librarians and a member of our circle, […]
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07Mar

Need more clients? Start with the ones you already have.

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  • customer loyalty, email marketing, text message marketing
Your current clients are your most valuable marketing assets.  Don’t let them fly away. Even if you sell one product without the expectation of selling it again to the same person (think a new roof, a wedding dress or a life insurance policy), a customer is still an asset unless you let the relationship die. […]
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22Feb

Seven tips to rev up your sales!

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  • boca raton, marketing, sales, social media
Rather than searching for the latest and greatest marketing techniques, sometimes you just have to enhance what you’re already doing.  A tweak or a little extra effort can make a big difference.  Here are some ideas: Put your phone number on the top of your website.  If it isn’t easy to find some people will […]
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01Sep

Thank You. I really mean it.

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Saying “thanks” is more than good manners; it’s good business.  I often refer friends, family, colleagues and clients to other businesses who they may need in their day-to-day work or personal lives.  They know I know a lot of people and can call and ask “Do you have a good accountant?” or “Do you know […]
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02Jul

So, you think you own your website?

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I met with a prospective client last week who complained that her webmaster was holding her website hostage. “I want to have the site redesigned but she won’t give me the files or access to the domain.” This happens more than you might think. Businesses can be the victim of nefarious web developers who lay […]
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04Jun

Email Marketing is a Great Inexpensive Investment

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Snap Creative Group started a monthly Constant Contact email campaign in 2013.   From the very first email, two long-ago clients called to for new marketing projects; one a new website, the other a new logo design. I’ve long been a proponent of reaching out to your current contacts to build your business. Deciding where […]
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21Apr

#Mobilegeddon. The End is Here (or the Beginning?)

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  • Google, Mobilegeddon, WordPress
A client just sent me a text; “My new site is not up yet and it’s April 21st!  What happens now?” Google has put the fear of God (aka the Fear of Google) into website owners worldwide.  Today is the day sites that are not responsive will start to lose their steam in ranking as […]
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01Mar

How is your business card looking these days?

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  • Boca Raton Business Printing
Look at your business card with fresh eyes. Can someone over the age of 40 read it? Is the font big enough? Are the colors easy on the eyes? Avoid light print on busy backgrounds; while it seems cutting edge at first, in reality, it’s very hard to read.   Keep the typestyle to no more […]
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