01Aug

Thank You. I really mean it.

0 Comments

Saying “thanks” is more than good manners; it’s good business. I often refer friends, family, colleagues and clients to other businesses who they may need in their day-to-day work or personal lives. They know I know a lot of people and can call and ask “Do you have a good accountant?” or “Do you know […]

16Nov

The Difference Between Snap, Cheap, and the Other Ones.

0 Comments

A good friend asked me to look over an ADA-compliant website built for the medical practice where he was consulting. It was launched over a year ago and had a lot of errors. I plugged the domain into the WAVE Web Accessibility Evaluation Tool and sent him the results. The site had tons of errors; […]

25May

Radio Silence

0 Comments
Business etiquette, civilty, customer loyalty, marketing, networking

Like any entrepreneur, I have faced rejection and it has come in many forms. Sometimes it’s a flat-out “thank you but we’re not interested,” in a phone call. Sometimes a week after my proposal is sent via email or snail mail, an email arrives with a short reply thanking me for submitting my proposal but […]

26May

Is Working Remotely Effecting Your Business? Or Your Head?

0 Comments
Working from home

Is Working Remotely Effecting Your Business? Or Your Head? As a Solopreneur for the last 25 years, I’m accustomed to the challenges (and benefits) of working from a home office. Friends and colleagues often voiced their envy. But most of the time it’s not easy. It takes a lot of discipline and the office is […]

11Feb

Why every entrepreneur must have a professional email address.

0 Comments
boca raton, Google, marketing, technology

If you take yourself seriously as a small business owner, and want others to perceive you as such, you need to setup a custom email address. I know it’s tempting to just put together a Gmail or Yahoo email address with your company name when starting your company. You have bigger expenses to worry […]

04Jun

Nancy Suchoff Speaking about Marketing Strategy at Cannabis Trade Show in Miami

0 Comments

Excited to announce Speaking Engagement on Marketing and Advertising at the MEDICINAL ACCESS Summit in Miami on November 11, 2017. Topic: Branding and Marketing for Entrepreneurs. Those interested in applying for a medical marijuana license, opening a dispensary, growing medical cannabis or the many other businesses associated with this new industry in Florida should sign […]

12May

♫♪ It’s the latest, it’s the greatest, it’s the library ♫♪

0 Comments
marketing, networking, online research, resources

A Lean In Circle is a group of professional business women who meet monthly to learn and grow together. The meeting I attend is held at my local Boca Raton branch of the Palm Beach County Library. This month’s meeting was facilitated by one of their amazing research librarians and a member of our circle, […]

07Mar

Need more clients? Start with the ones you already have.

0 Comments
customer loyalty, email marketing, text message marketing

Your current clients are your most valuable marketing assets. Don’t let them fly away. Even if you sell one product without the expectation of selling it again to the same person (think a new roof, a wedding dress or a life insurance policy), a customer is still an asset unless you let the relationship die. […]

22Feb

Seven tips to rev up your sales!

0 Comments
boca raton, marketing, sales, social media

Rather than searching for the latest and greatest marketing techniques, sometimes you just have to enhance what you’re already doing. A tweak or a little extra effort can make a big difference. Here are some ideas: Put your phone number on the top of your website. If it isn’t easy to find some people will […]

02Jul

So, you think you own your website?

0 Comments

I met with a prospective client last week who complained that her webmaster was holding her website hostage. “I want to have the site redesigned but she won’t give me the files or access to the domain.” This happens more than you might think. Businesses can be the victim of nefarious web developers who lay […]

04Jun

Email Marketing is a Great Inexpensive Investment

0 Comments

Snap Creative Group started a monthly Constant Contact email campaign in 2013. From the very first email, two long-ago clients called to for new marketing projects; one a new website, the other a new logo design. I’ve long been a proponent of reaching out to your current contacts to build your business. Deciding where […]

Scroll