Saying “thanks” is more than good manners; it’s good business. 

I often refer friends, family, colleagues and clients to other businesses who they may need in their day-to-day work or personal lives.  They know I know a lot of people and can call and ask “Do you have a good accountant?” or “Do you know a good photographer?”  It’s always my pleasure to share my contacts when I know it will be a good fit.

What makes me CRAZY is when whomever I sent them to doesn’t reach out to thank me for sending them a new client or customer.  I don’t want or expect flowers or a gift basket.  Just a quick phone call or an email letting me know that my friend, client etc was in touch.  Sometimes I’ll run into someone and say “Did my friend So-and-So ever call you about _____” and get an “oh yeah, thanks.”   You can be darned sure I’ll think twice about referring someone to them again.

Giving thanks should always be part of your marketing.  It shows you care about your clients, your business and your contacts. (Besides, it’s the polite thing to do!).  And better than a call or email, keep thank you cards handy.  Drop a handwritten note thanking the person for trusting you with their referral.  You have been handed a big compliment and possible $$$ business.

Your mother would be proud.